KRAFT
Big sound. Bold design. A smaller price tag.
By Christian Adel Michael · Audio · Concept
What if a speaker could bring the energy of a party and still look like something you wanted in your living room?
That is the idea behind KRAFT: a powerful, portable speaker with a distinctive industrial character and a price that opens the door to more people. For music lovers who want to turn an ordinary gathering into something memorable—from afternoons with friends to late nights with one more song.
SOUND YOU CAN FEEL. DESIGN YOU WANT TO KEEP.
The KRAFT concept pairs a sculptural aluminium body with a striking horn, bold speaker drivers and tactile metal controls. Integrated carrying handles are part of the design, so the same object can feel at home on display and ready to come along when the music moves elsewhere. The ambition is simple: make the speaker part of the experience, visually as well as musically.
A BIG AMBITION, WITHOUT THE BIG PRICE.
KRAFT began with a challenge: could we build a speaker better than SOUNDBOKS for at least 50% less? That is the goal driving the project. We want to explore how thoughtful design, the right components and a direct relationship with our community could make powerful sound more accessible.
FROM AN IDEA TO SOMETHING WE CAN TURN UP.
The visual direction has taken shape, and early supplier quotes have already been explored. Now we want to bring people into the process: refine the design, develop a prototype and discover what matters most when you actually live with and use a speaker like this.
HELP SHAPE KRAFT.
Would you bring it to a gathering, keep it in your home, or take it somewhere entirely different? Tell us what would make KRAFT your speaker. Sound, character, portability, battery life, price—your priorities can help shape what comes next.
KRAFT is currently a concept. The images and film bring the design vision to life; final specifications and pricing will develop with the product.
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